Choose a refrigerator cleaning kit.

This version has working pages and a simulated store path, but it does not create a persuasive DTC experience. It has no meaningful humanity, no believable photography, no emotional reason to buy, and weak separation between customer shopping and course examples.

Choose a kit Use size finder

HIB

Why this would earn a weak grade

It is mechanically functional, but emotionally empty.
It uses abstract product graphics where a great DTC site needs real household stakes.
It shows no faces, food, hands, homes, relief, care, or consequence.
The size finder is present, but it does not teach the customer how to find appliance size or model information.
The assignment area is too close to the shopping path, creating navigational confusion.
The copy does not approach, reassure, and close like a serious DTC landing page.

Old Fit Check

This older version asks for size too late and too vaguely. It does not walk the customer through the manufacturer label, model number, cubic feet, freezer load, or safe-fit fallback.

Small

15 to 23 cu ft. No explanation of how to know.

Medium

24 to 30 cu ft. No label-finding help.

Large

31 to 40 cu ft. No model lookup honesty.

Old Product Cards

Bronze

Basic kit. From $85. The old copy explains contents but does not sell the human outcome.

Silver

Family kit. From $105. The old copy does not connect strongly to Aiden's time pressure.

Gold

Premium kit. From $259. The old copy does not make Henry's risk reduction feel emotionally real.

Old Checkout Simulation

The simulation guardrail is correct: no payment, no real order, no account creation. The failure is not the mechanics. The failure is the lack of brand, story, customer intimacy, and serious size-finder service.